Our Brand story
With in-depth craftsmanship and exquisite fabrics at the crux, NJ3 Atelier is a New Delhi based label that makes conscious efforts to deliver responsibly and ethically-crafted bespoke pieces. From crisp, lustrous folds of white poplin shirts to sculptural silhouettes of stylized roportions. We conjure a unique balance between the East and West, a dialogue between classic and the extraordinary. The philosophy of tailored-to-precision, attention-to-detail and subtle-elegance is paramount, we create limited & exclusive pieces for a clientele desirous of a timeless and chic wardrobe.
OUR VALUES
We aspire to remain culturally curated, our collections are timeless an environmentally friendly.
OUR MISSION
We strive to be a well-known slow fashion brand that is culturally curated an ethically conscious that supports are artisans and emerging talent.
OUR PROMISES
Creating elegant minimalist designs with a high level of detailing that is sustainable and made from recyclable components
This is our collection of customised prints.
This collection consists of classic dresses in linens & cotton
Our limited-edition collection of prints and fabrics available in small quantities made from upcycled fabric.
Founders Note
“Elegance in Simplicity”
NJ3 Atelier is a New Delhi based label founded by Neha Jain September Est. 2022. having lived overseas for Neha always loved the vibe and feel of elegant-simple designs, which were rather hard to find once she came back to India. Hunting online and domestically, across high-end boutiques and big box stores for wardrobe essentials that offered easy access to unique fabrics that were not synthetic was very hard to find.
Hence the concept was born to try to fill that void of fuss free, simple yet elegant clothing while being culturally in sync with India’s intricate design, techniques and textiles.
With keeping in mind the ethical factors and Our belief is simple , we focus on providing products that are sustainable and durable as well as, made of natural ingredients. We encourage the use of products those are beneficial for both us and the planet.
Prior to creating NJ3 Atelier, Neha spent a considerable amount of time studying Business and Fashion at the Pearl Academy and Istituto Marangoni in London & Milan with a collective work experience of 20 years in Fashion and marketing
Our Inspiration
With in-depth craftsmanship and exquisite fabrics at the crux, NJ3 Atelier is a New Delhi-
based label that makes conscious efforts to deliver responsibly and ethically-crafted bespoke
pieces. From crisp, lustrous folds of white poplin shirts to sculptural silhouettes of stylised proportions; we conjure a unique balance between the East and the West, a dialogue between classic and the extraordinary.
The philosophy of tailored-to-precision, attention-to-detail and subtle-elegance is paramount,
as we create limited & exclusive pieces for a clientele desirous of a timeless and chic
wardrobe. We believe in slow fashion cautiously and consciously produced, at the same time reducing our carbon footprint. Our passion drives our imagination, but our concern for human-centric fabric and design ascertains the processes we use for maintaining ethical standards in our production process.
Each piece is first conceptualised by keeping in mind the heart of our brand that’s silhouette,
fabric and sourcing and hence created by the founder. These elements in place that we visualise and create products that are purely, uncompromisingly, from the heart with perfection in each piece. The testament to zero waste production, it is ethically handcrafted from up-cycle surplus
Italian velvet and bamboo silk.
Upcycling Benefits
As part of the new sustainable business model, upcycling enables creators to find new solutions to existing products while maintaining their integrity and performance. It doesn't need recycling facilities! It needs ideas, innovation and creativity. We are connected with supplier and brands have as reliable partners who responsibly take care of their leftovers. Clients entrusts us the research of best leftovers to satisfy their creativity, we actually use unused fabrics and limited textile from top luxury brands and European factories in order to use that in our collection to avoid adding to our global carbon foot print dead stock/limited access fabrics for clothes to create sustainable fashion together